Sportchek Retail

Lighting concept for a technological and sporting flagship store.
The Sportchek project uses light as a vector for energy and performance. Lighting is dynamic and high-tech, focusing on product test zones and digital walls. The concept creates an immersive ambiance that inspires personal achievement, offering a unique customer experience at the intersection of sport and digital entertainment.
  • Dynamic and high-contrast lighting.
  • Accentuation on sporting equipment.
  • Integration of luminous media.

Various locations, Canada

Client : Canadian Tire / Sportchek